Demand Generation Marketing for HR Technology & Employer Services

We help the businesses transforming the world of HR technology and employer services to build, grow and drive demand.

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What We Do

At GrowthMode Marketing, we provide demand generation marketing services to the B2B companies that support the world of human resources. With demand generation, prospects will CHOOSE to talk to you when they’re ready to buy. That means:

Shorter Sales Cycles

Higher Close Rates

Lower Acquisition Costs

How We Fuel Your Success

As experts in HR tech and employer services, we know your space. We know your audience.

We know your buyers have an immense responsibility to make sure they have the tools, systems and support to help employees work to their full potential. As they’re looking for solutions, you’re competing for their time, attention and budget. And that’s why you need a marketing agency that’s laser focused on the HR industry.

Hit the Ground Running

We were founded by marketers who worked in top HR technology and employer services organizations and that expertise permeates the entire team. Clients choose GrowthMode because we have:

  • Industry Expertise: Our team has deep experience in the HR technology and employer services industry – providing knowledge other agencies can’t.
  • Proven Track Record: Some of the biggest names in HR consider GrowthMode an extension of their team.
  • Less Startup Time: We already know your space, so you don’t need to spend a lot of valuable time educating us about your industry.

Plus, as a women-owned/WBE certified agency, we can help you meet your diversity, equity and inclusion goals.

Demand Generation Capabilities

GrowthMode offers many of the services you’d find at a full-service agency, but with a strong focus on demand generation. That means that every service we offer is purpose-built to drive awareness and ongoing demand for your brand and solutions.


After getting to know your challenges and business objectives, we’ll design a custom demand generation strategy utilizing content marketing, campaigns, social media, digital advertising and ABM.


With buyer personas, journey maps, message positioning and more, we help you craft a brand story that addresses your HR buyers’ needs and sets you apart from the competition.


In a sea of HR content, yours needs to stand out. We create high-value content and strategies that meet your audience where they are with the right content at the right time.


You need campaigns that resonate with HR buyers, drive demand and convert prospects into customers. We design and execute email, digital, social, direct mail, event-based, account-based and product launch campaigns.

Marketing Automation & Marketing Technology Stack

In today’s digital world, you can’t drive demand for your products without the right marketing automation tools. Our team can conduct a technology audit, recommend the right MarTech stack and even handle purchase, negotiation and implementation.


For your demand generation programs to really work, you need a healthy database. We can clean, build out and segment your database so that your campaigns reach your full addressable audience.


You can’t improve what you can’t measure, and that’s why we build metrics into every campaign – so we all see what’s working, what’s not and where there are opportunities for fine-tuning to maximize results.

Insights From the Experts

Misunderstand New HR Buyers at Your Own Peril

Toby from “The Office,” is NOT who you should be picturing when you think about your ideal HR buyer. Check out this article to find out who is.

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Client Work

Awards & Recognitions

Inc 5000 Award Twin Cities Advertising Award Twin Cities 2021 Award