Cannon Equipment
Company Re-brand + Website
The challenge
We first met the Cannon Equipment team when they were in desperate need of a new website. They were challenged with unclear messaging, a missing story and disjointed branding that lacked clear strategic direction.
The solution
- A solid brand and messaging foundation, rooted in discovery from voice of the customer, stakeholder research and competitive analysis
- Full brand re-launch, inside and out, embraced and supported by senior leadership
- A website that showcases Cannon Equipment’s unique position and generates consistent interest and traffic from prospects, customers and job candidates
GrowthMode continues as Cannon Equipment’s agency partner and an extension of their team, delivering:
- Social media support – organic and paid pilot program
- Product launch planning and execution
- Sales support tools
- Animated video content
- Website maintenance and support
The results
Earned a new marquis client within 6 months of launch
10% increase in site traffic during paid search pilot
100% increase in Contact Page submissions
The work
