Portico Benefit Services
B2B Marketing agency of record
The challenge
Portico was in search of an agency partner that could act as an extension of their team in key areas. They needed strategic expertise to develop a marketing plan that would support their B2B growth goals. They wanted full-service support to activate elements of the plan and provide ongoing measurement.
The solution
- Growth-focused marketing plan
- Integration of a strategic GrowthMode account team with expertise that complements a talented internal team
- Revitalized brand foundation and messaging
- Anthem campaign strategy and assets
- Sales presentations and collateral portfolio
- Website development
- Thought leadership content
- Demand generation programs
- Social media strategy and support
- Event support
- Metrics dashboard and ongoing analytics
The results
Portico has exceeded their performance growth goals for the three consecutive years we have served as their partner.
The work
