Transportation Insight
Company Re-brand
The challenge
Transportation Insight was the best kept secret in their industry. Customers love them, their products are amazing, and their support is top-notch, but only their customers knew this. With aggressive growth goals in front of them, they needed to elevate their brand and their story to clearly articulate their unique value proposition to the marketplace. They needed programs designed to increase awareness, drive interest and nurture ideal prospects.
The solution
- 360-degree discovery—customers, competitors and internal stakeholders
- Personas that define the unique decision-makers in their target market and informs development of engaging content relevant to each one
- New logo, full brand identity and messaging framework
- An internal brand launch plan to engage all employees
- Digital and print advertising strategy and program management
- Account-based marketing campaign strategy
The results
Increased awareness and media coverage
Internal buy-in and improved company morale
The work
