Wisely® by ADP
Product Launch
The challenge
The ADP team was preparing for a product launch of a payroll card that provides employers (their clients) a fully compliant, easy-to-administer paperless pay solution along with a direct-to-consumer general purpose reloadable card – a first for ADP. They sought the expertise of GrowthMode Marketing to deliver break-through launch materials on a very aggressive timeline.
The solution
An integrated product launch program including:
- Two product microsites
- One partner microsite
- In-app landing pages
- Overview videos
- Card carriers
- Sell sheet
- Email templates
- PowerPoint template
The results
Successful launch of a new sub-brand/product for the ADP’s Payments Solutions Division
Awarded agency-of-record for all website projects related to the sub-brand
The work
